Chatraise was a lifestyle fundraising platform Emmanuel founded in 2016. People turned a yoga session, a group ride or a quiz night into a fundraising event for a charity they cared about.
3,000+
Members
3
Platforms: iOS, Android and web
2
Countries: the UK and Switzerland
Most challenge-based fundraising asked people to do something extraordinary. Run a marathon or go skydiving, then ask friends to sponsor you. That suited some people. Many others wanted to help but did not have the time, or simply did not want to jump out of a plane. And the friends who sponsored them gave money without ever being part of the day. Most of the time they could not even recall the name of the charity. It was all about the fundraiser, not the cause.
Emmanuel started Chatraise to change that. People already spend their free time on things they enjoy. If a yoga class, a book club or a Sunday ride could raise money for a charity, giving could become part of everyday life rather than a once-a-year challenge. He called the idea Lifestyle Fundraising® and trademarked the term.
Chatraise was one product across three surfaces: an iOS app, an Android app and a web platform.
Partners included Médecins Sans Frontières and the Aegean Film Festival, an event with more than 9,000 attendees.
Finding a fundraising event near you, and a ticket for a larger fundraising event.
Chatraise grew to more than 3,000 members and worked with charity partners in the UK and Switzerland.
The company closed in 2020. What it taught us is still part of how we work: build around what people already do, keep the path from wanting to help to actually helping short, and give the people running the work clear numbers on how it is going.
Chatraise, as featured by Great British Business. Video from the Great British Business YouTube channel.
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